10 SaaS Attributes Users Love January 18, 2019

10 SaaS Attributes Users Love

If you’d like to ensure your application exceeds your user’s expectations, there are certain attributes you should consider implementing. Through our years of experience, we’ve been able to identify what these attributes are. Keep reading to learn about the 10 SaaS attributes users love.

1. Additional Security Measures

Since cyber threats are a frequent occurrence in today’s world, additional security measures are more important than ever before. Single sign on options or two factor authentication shows that you take your user’s data seriously and instills a sense of trust.

2. Common Language Menu Wording and Icons

Think about it. If you have individual services listed in your main menu, users may not actually realize these are services. However, if you group your service descriptions together under a service menu, your audience should have no problem identifying what you offer. By using common language menu wording and icons, your users will have no issues navigating your application.

Sometimes your audience doesn't know you are naming services in your main menu but when you group your service descriptions under a service menu, the audience learns what your services are.

3. Works on Mobile and Desktop Devices

Almost everyone has a smartphone or tablet these days. Therefore, if your application only looks and functions well on a desktop, you’re out of luck. You want to ensure that all your features can be used on all types of devices.

4. Easy Subscription Changes

Your application should make it a breeze for users to change their subscription. Add an area that allows them to manage their account so they can easily add more users, change their level of usage, or make other changes. Allow them to preview the effect of making changes before they take action.

5. Contextual Dashboards

To create a customized user experience, contextual dashboards are the way to go. They can help your users engage with your application in a way that meets their specific needs. Remember, every user is different so a one-size-fits all approach isn’t going to cut it.

6. Help Features

To avoid having frustrated users contact your support team, it’s a good idea to create help features on every page of your application. Make it easy for your users to find answers to their questions and resolve their issues on their own.

7. Present Short and Detailed Tabular Data

By creating a short and detailed version tabular data, you can convey all of the information you need to users on all devices. While some users prefer details, others are better off seeing the abbreviated version.

8. Color Code and Great Photos

Color is the ideal way to convey status and organize the needs behind a feature or group of features. For instance, consider making alert messages red or greying out the text of a disabled or inactive item. Well lit, professional looking photos are also important.

9. Offer Real Time Live Chat Support

Live chat support can do wonders for the retention of your application. User love interacting with live humans and may choose your application over a competitor’s if you offer this feature.

10. Low Risk Billing Options

Most people are skeptical about making long-term commitments to applications. That’s why, offering a trial or low-risk offer is important. It can encourage users to use and understand your application without feeling uneasy.

There you have it. With these 10 attributes, you’ll put a smile on the faces of your users.

Jeff Schafer

Written by Jeff Schafer

Jeff joined Metisentry in early 2017 as part of our merger with Pantek, which had previously acquired Pencilneck, the custom software firm that Jeff founded and ran for over a decade. His background as a software developer, systems architect, project manager, strategist and entrepreneur position Jeff well for his current role as Metisentry's Chief Revenue Officer. In his capacity as CRO he is responsible for attracting, identifying and building collaborative relationships with partners seeking to transform their businesses through the effective application and management of custom, cloud-based software solutions.