Ben Woods Joins Metisentry as Vice President of User Experience August 28, 2019

Ben Woods Joins Metisentry as Vice President of User Experience





Ben Woods Joins Metisentry as Vice President of User Experience

Akron-based Metisentry ( announced that Ben Woods has been hired in the key position of Vice President of User Experience. Woods joins Metisentry during a period of focused growth and brings two decades of experience in diverse roles, including web designer at design firms and ad agencies, global manufacturing firms, and as a full-time faculty member at Kent State University. Woods will act as Vice President of User Experience and be responsible for building and managing Metisentry's UX practice. He will report directly to Metisentry Chief Operating Officer, Scott Wolf.

Woods started his career with leading firms in Cleveland and Akron where he worked with client companies of all sizes, including sole-proprietorships and internationally known healthcare providers. He then joined Eaton Corporation and went on to become the first UX Manager for the company. As UX Manager, he led and developed UX capabilities for the company, including the development of best practices for interface design (web and mobile); user/customer research, usability testing, researching the effectiveness of brand and employee communications; managed web analytics implementation and reporting; deployed session replay and conversion optimization; longitudinal customer satisfaction tracking; construction of a usability lab; and the far-reaching re-architecture of the company's global web footprint, which led to proven, dramatic improvements in customer satisfaction.

"I'm excited to be a part of this growing team, and to build the premier user experience practice in Akron and beyond. Metisentry’s commitment to UX and design as strategic capabilities will provide increased value to the organization and clients that few other development companies can match."

As part of the executive team, Woods will have a direct impact on Metisentry's growth and organizational refinement.

Complementing his work at Metisentry, Woods is an adjunct lecturer with Kent State University's User Experience Design Program and serves as the chairperson of UXAkron—a nonprofit organization that hosts educational events in the greater Akron area. Ben also enjoys writing about UX topics and speaking at conferences both in the U.S. and abroad.

"We're extremely excited to have Ben on board as our new VP of User Experience," said Scott Wolf, Metisentry's COO. "His experience in solving complex business design problems and his ability in coaching talent to perform at a high level is going to be a true differentiator for us."

Metisentry is a Software as a Service (SaaS) company offering platform-agnostic broad and flexible strategy, product management, user experience, development, and cloud services. Dubbed, "The SaaS Factory," Metisentry works to provide clients with end-to-end SaaS service and support. The discovery process uncovers viability in the marketplace and sets the road mapping framework. Development utilizes highly skilled product, project, and UX/UI  specialists to bring the application to life. Cloud services focuses on high availability application hosting. With a focus on overall business value, Metisentry's holistic approach, and full suite of services and support is what sets them apart from other SaaS development companies. Metisentry is headquartered in Akron, OH. For more information, visit 


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Jeff Finefrock

Written by Jeff Finefrock

Jeff joined Metisentry in 2019 as the Director of Marketing. His background in product management, product development, and innovation position Jeff well for his current role. In his capacity as Director of Marketing, he is responsible for marketing, business strategy development, and product development. Additionally, he'll be offering marketing guidance for Metisentry clients; ensuring their software, application, and web products meet customer needs in a timely and profitable manner.