Metisentry Helps Content Status Rapidly Scale for Beta Launch July 01, 2019

Metisentry Helps Content Status Rapidly Scale for Beta Launch





Content Status, like most SaaS startups, began with a great idea and a single developer. They worked to build a minimal viable product (MVP) which was quickly met with great excitement by brands, retailers, and agencies.  The downside was that the demand sped up the beta timeline, which they couldn’t meet with the one resource. They needed to find a way to speed up development to take advantage of the momentum.

87% of consumers rate product content as very important or critical to their ultimate purchase decision, yet the industry still struggles with content.  “We believe consumers deserve quality product content that is current, accurate and complete so that they can make a confident purchase.”, said George Koenig, Content Status’ Co-Founder and CEO.  “While the content syndication process has gotten a little better, it’s still very much broken which is still leaving brands asking the simplest questions; Are my products live? How can I compare what’s on the retailer site -vs- our master version?  What should we change to improve our content? Are our products showing up in retailer search results? 

Prior to Content Status, brands and retailers were left with limited choices.  They would either continue to do nothing, manually spot-check pages, or spend months choosing and (ultimately) paying $100K+ for a bloated enterprise solution. Content Status' product radically changes the way brands and retailers audit and fix product content.

Content Status is the only solution that allows you to sign up and begin collecting insights within fifteen minutes. “Our goal was to make it simple, fast and affordable for companies of all sizes," said Koenig. "Yet, it still needed to provide clarity, transparency, and accountability.”

Bad content is bad business.  A single brand can lose upward of $100,000 in a single week due to:

  • Lack of awareness as to which products aren’t live and selling.
  • Lack of awareness as to which products are inaccurate; driving up cost due to expensive returns.
  • Lack of awareness as to which products are posted or advertised with incomplete content.

Additionally, any one or more of these issues can damage brand image with both the customer and the partner channel. 

The Solution

After interviewing several development firms, Koenig decided to work with the team at Metisentry. According to Koenig,

“In our earlier development process, we tried offshore for a few months and the results were just “OK."  With higher stakes and a tight timeline, we weren’t going down that road again. We spoke to a handful of great NEO-based firms, but Metisentry was the unanimous choice for us.  They had SaaS development experience, filled all our technical needs, included project management, offered some unique, flexible fee structures, and just as important, we felt wanted.  They were bought into our success and we could feel that."

As part of the initial engagement, Metisentry worked to familiarize themselves with the existing tech stack and business with an eye on future scaling up.

According to Digital Strategist, Jeff Schafer, “We were confident that once we completed the initial discovery and feature build, we’d be able to take on deeper product management topics and user experience challenges, such as data visualization and communication strategy of feature validation.”

Metisentry knew that bringing Content Status’ vision to life would require more than just a few skilled developers. 

“Developers are just one piece of the overall development team,” said Schafer. “We’ve learned over many years and many projects that bringing a SaaS application to life requires specialization and highly skilled resources.”

Metisentry assigned senior-level subject matter experts to the product, including a software architect, product manager, project manager, and UX/UI specialist to work alongside the Content Status team. These additional resources greatly expanded his team’s skill set, processes and tools; allowing Content Status to get more out of the team they had in place. An agile development methodology was used to bring an enhanced beta version of the Content Status application to market in time for the beta launch. 

Value and Results

The Metisentry team delivered the promised features in time for the scheduled demos. The brand and retailer audiences were extremely impressed (and excited) by the thoughtfulness of the solution, the ease of use, powerful insights, and impressive workflow. By employing Metisentry’s management and development team, Content Status is now able to showcase an enhanced beta with a more robust feature set to additional potential clients and investors. 

“Our beta launch now offers the key functionality that’s attractive to potential customers and investors,” said Koenig. “Metisentry understood the business objectives and used their extensive experience and resources to enhance the features investors and customers wanted to see.”

About Metisentry

Metisentry is a Software as a Service (SaaS) company offering platform agnostic broad and flexible discovery, cloud hosting, and SaaS development services. Dubbed, “The SaaS Factory,” Metisentry works to provide clients with end-to-end SaaS service and support. The discovery process uncovers viability in the marketplace and sets the road mapping framework. Development utilizes highly skilled product, project, and UX/UI  specialists to bring the application to life. Cloud hosting provides a safe and reliable home for the finished application. With a focus on overall business value, Metisentry’s holistic approach and full suite of services and support is what sets them apart from other SaaS development companies.


If you would like more information about this topic, please call Jeff Finefrock at 330-294-4910 or email at



Jeff Finefrock

Written by Jeff Finefrock

Jeff joined Metisentry in 2019 as the Director of Marketing. His background in product management, product development, and innovation position Jeff well for his current role. In his capacity as Director of Marketing, he is responsible for marketing, business strategy development, and product development. Additionally, he'll be offering marketing guidance for Metisentry clients; ensuring their software, application, and web products meet customer needs in a timely and profitable manner.